Hatsumi Sensei spoke about not presenting strength, but rather weakness or friendliness.虎
He said in this way you wouldn't be a target or present a target.
He said sometimes lies and deception were necessary and that he doesn't get angry when someone uses them on him. That he respects that they are practicing their Budo.
It's a happier way to go through life if you don't get upset over stuff like that.
Remember kyojitsu is an interchange of truth and falsehood. So you can present friendliness and be ready to be a true friend, but the smile you present is that of purring tiger. Relaxed yet powerful. Content and dangerous.
Year of the tiger baby!